We live in a unique cultural moment, one that holds both longterm continuity of culture and the rapid cultural change that characterizes this era. The study of trends maps this cultural moment and provides insights into how we can ride cultural change waves in our campaigns and in our movements.
Lots of cultural organizing, including narrative strategy, looks to the big broad consensus of the whole of a population and/or focuses on the cultural production (arts/music/storytelling/ceremony/etc) that can support building our organizations and winning our campaigns. But what if we think about cultural organizing in terms of how we can center cultural in how we organize, tapping into the rich cultural vocabulary of the whole of our lives to organize?
I am experimenting on supporting organizations and campaigns to identify what are the most useful opportunities for cultural and narrative surges in their campaigns to quickly shift the debate within a community. Interested in experimenting with me? Please get in touch.
Check out the Trends and Cultural Management Lab 2023 report! I am one of the student researchers who worked on the data collection and analysis of this report (see some of my texts under Anchored Narratives).