Researching Narrative Strategy
Claire Haas is a member of the Trends and Cultural Management Lab, a global leader in academic research in sociocultural trends based at the University of Lisbon. Her research focuses on how trends methodologies can be used in the context of social change work. Through this research, she created the housing narrative strategy tools and resources found at www.narrativestrategy.org. Her theoretical framework is focused around how we can understand trends and cultural movement in our current polarized political context. Her methodological approach allows for the measurement of a narrative landscape, the creation of strategic interventions in the context of an organizing campaign, and the evaluation of narrative impacts over time.
Movement Signals
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Movement Signals is a work in progress to bring relevant signals of cultural movement in an accessible format to bring strategy insights to movement organizers and leaders. Want to check out the draft preview? Go here.
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